A K-Beauty Shopping Walk in Hongdae
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K-beauty spans skincare and color cosmetics, professional brands used by makeup artists, and independent and influencer-led labels. Hongdae’s large beauty stores and shops introducing new brands sit close together, making it easy to discover familiar products alongside new names. Browse with your host around the products that interest you, and look beyond your everyday cosmetics to find K-beauty brands and products you love.
57 Hongik-ro 6-gil, Mapo-gu, Seoul (서울 마포구 홍익로6길 57) View map
A beauty store bringing together skincare and makeup from multiple brands. Browse the displays on each floor to compare colors and product ranges across brands.
1F, 56 Hongik-ro 6-gil, Mapo-gu, Seoul (서울 마포구 홍익로6길 56 1층) View map
A curated beauty store bringing Korean and international brands together. Explore makeup and skincare and compare products across brands.
B1, 25 Hongik-ro, Mapo-gu, Seoul (서울 마포구 홍익로 25 지하1층) View map
A curated store introducing professional brands used by makeup artists and independent beauty labels. Discover makeup through influencer-created brands and small pop-ups.
B1–3F, 18 Hongik-ro, Mapo-gu, Seoul (서울 마포구 홍익로 18 지하1층~3층) View map
A beauty store that preserves the building’s original façade and features coral-colored interiors. Browse color cosmetics and skincare brands, with a beauty pharmacy on the basement floor.